Why do you want to work for us and not for one of our competitors?


Two interviewers with a candidate in retail interviewThere are many job opportunities in retail. If you apply for a job in one of the big companies, like Target, K-Mart or Walmart, they will always ask you about the reason for your preferences.

It is obvious that job seekers submit their applications to as many companies as possible, to improve their chances of getting some job at the end. However recruiters should not get the feeling that it is just another job interview for you. You should try to make them feeling exceptional, or at least convince them that it goes about your most favorite retailer.

You should focus on the following things in your answer:

  • Your personal preferences. Do you shop there? Does your family shop there? Why do you prefer them?
  • Vision and branding of the company. What makes this retailer unique? Why should people go there? Why would you be proud to work for them and not for another company?
  • Location. Is it close to your apartment? It is located in an easily accessible area for you?

All these reasons are pretty good for your answer.

Sample answers

man is preparing something for his interviewI typically shop here. I really like the way the staff approaches customers, as well as the working conditions, at least based on my observations. I think the working environment here is better than at other big retailers in our city and that is the reason for my preferences.

This is the most popular retail brand in the United States. You do your best to offer wide range of products for the poorest groups of society and actually it would make me proud to be employed here.

My preference is location based. I typically shop here on my own. It is just ten minutes walk from my apartment. Therefor, it will be very convenient for me to have this job. On the top of that, if I needed to replace someone sick or come to work in an unexpected time, it wouldn’t be a problem. Manager can simply call me and I can be in work in ten minutes. So, to be employed here would be good for both me and the company I believe.

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